The story of Paul and Rebecca Presson is quintessential St. Louis. The couple discovered their passion for rehabbing, turned it into a business, and transform our city's historic homes. I wove this story into their branding and website.
Climb So iLL's branding pairs well-worn textures with modern design. The bold typography, sleek logos, and distinct color palettes contrast with the patina of the physical spaces, reflecting the climbers who breathe life into these historic environments.
The Gotham typeface is a crucial component of the visual identity. It has been used in high-profile applications like the 2008 Obama campaign, GQ magazine, and One World Trade Center, giving it a sense of authority that reflects Climb So iLL's sizable impact on the climbing gym industry. Inspired by mid-20th-century signage, the geometric characters convey a distinct sense of progress and stand out against organic backdrops.
Climb So iLL's primary branding also references the physical space of the flagship gym, which was once used as a power plant. The company's logo mark and messaging encourage users to plug into a powerful community of climbers.
The visual identity, brand voice, and messaging reflect the company's values and are consistent across all touchpoints.
Climb So iLL's websites establish how customers experience the brand. The tone and style reinforce the mission and target young students, families, and professionals, while the visual design incorporates the same color palette, professional images, and bold typography as the other marketing channels. The streamlined layouts and navigation provide clear paths to numerous offerings, from membership options to youth programming and competitions. Behind the scenes, the mobile responsiveness, load times, security features, and technical SEO, have been fine-tuned to deliver a smooth experience.
Climb So iLL’s print materials adhere to the same consistent brand formula, creating a recognizable visual aesthetic. The bold typefaces and vibrant colors are striking, while gritty textures and large images reflect the physical spaces. The layouts carefully balance empty space with relevant imagery and text, creating a clean, cohesive look.
Climb So iLL's apparel designs are both visually appealing and full of meaning, capturing the brand's spirit while remaining stylish. The attractive designs leverage current trends and bold typography while the carefully-chosen colors and fabrics keep them fashionable. The recognizable imagery and subtle textures bring the designs to life and align them with CSI's other branded items.
The brand's photography style is characterized by high-quality images that showcase the gyms' unique spaces as well as the climbers who inhabit them. The photos often feature dramatic lighting and angles, adding visual interest and highlighting the details of each environment. The images are carefully curated to capture the excitement of climbing and appeal to Climb So iLL's target audiences. The style is consistent with the overall branding, emphasizing community, growth, and personal exploration.
The PRP logo communicates each facet of the brand. The floral pattern in the logo mark symbolizes growth and is depicted with stained glass, a common feature in many historic homes. Each curve in the mark is carefully placed to create a cohesive and consistent flow, much like the intentionality that Paul and Rebecca bring to their work. Paired with a modern typeface, the old and new converge.
Dark Jungle Green, symbolizing renewal, forms the base of the PRP color palette and is complemented by the subtle green hue of Dark Slate Gray. The vibrant Alloy Orange adds energy by "shining" through the stained glass logo mark like sunlight. Platinum, a neutral color with a slightly gray tone, completes the palette by adding a sense of space.
The PRP typefaces also tell Paul and Rebecca's story. Cormorant Garamond, a serif, has a traditional feel reminiscent of the homes they rehab. This contrasts with the precisely shaped and spaced characters of Opticians Sans, reflecting the attention to detail in their work. Meanwhile, the clean and compact design of Open Sans One is ideal for smaller text. Together, these typefaces convey the blend of tradition and modernity present in the PRP brand.
The PRP Properties website is instantly approachable yet professional. The layout is easy to navigate, with clear headings and concise information designed to take users from learning about Paul and Rebecca's work to hiring them for a remodel or purchasing a rehab. The website's messaging, color palette, and typefaces reflect the brand's commitment to high-quality design and build work.
The story of Paul and Rebecca Presson is quintessential St. Louis. The couple discovered their passion for rehabbing, turned it into a business, and transform our city's historic homes. I wove this story into their branding and website.
The band's branding captures its unique style and sound. The logo features bold typography with a distinctly retro vibe that reflects the classic elements in the band's music. It creates a memorable aesthetic when used with its striking color palette, vintage typography, and warm photography.
Visitors to the HPSR website can quickly learn about the band and its upcoming events. The full-width images set the tone while users browse essential content like music streams, live footage, and booking information.
I developed the RSVP branding for a client exploring the cannabis market. The vibrant visual identity reflects the indulgence of the products. The logo features playful typography and is accented by bright, bold colors, reflecting the brand's personality and the feelings associated with each dose. This clear and consistent identity would establish RSVP as a trusted brand.
I updated Built's visual identity to reflect the company's modern and forward-thinking approach to construction. This included revising the logo to feature contemporary typography, producing bold and refined graphic elements, and introducing a fresh color palette. The updated marketing materials reflect this approach.
BETA Fund works to protect the Midwest's outdoor resources for climbing through environmental advocacy, educational outreach, and community service. I developed a visual identity for the brand that encompasses these goals. The modern typography reflects BETA Fund's forward-thinking vision, while the broken crag logo mark is the centerpiece of the design. A jagged line flows through the gap like a beating heart, symbolizing the passion and dedication present in the organization’s work. The professional, approachable, and values-driven visual identity powerfully conveys BETA Fund's mission.
